The Truth About Trader’s Joe
In the United States, Aldi Süd operates under the name. However, Aldi Nord is known as Trader’s Joe! We bet you are shocked to hear that Trader Joe’s is just an Americanized version of the German grocery chain. The line is now managed by businessman Theo Albrecht, the Aldi Nord manager. This explains the lack of advertising and the emphasis on private labeling!
The Truth About Trader’s Joe
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