Re-Brand
Aware of how they had become less relevant, Bono sought to rebrand their act and therefore moved to Las Vegas. It was here that they sharpened their public persona with Cher as a stunning, wise-cracking singer and Bono the well-natured recipient “butt” of the jokes. Bono in reality actually controlled all aspects of the act, from music to jokes. After network TV scouts attended a show, they saw potential for a TV variety series.
Re Brand
Television
Sonny and Cher’s first television special was The Nitty Gritty Hour, which was a combination of slapstick comedy, skits and music. Their appearance on this show was so successful that it led to a series of appearances as guest stars on other shows, they even featured in the new Scooby-Doo films! It was while they were guest hosting The Merv Griffin Show that they caught the eye of CBS exec Fred Silverman, which led to something huge.
Television