Re-Brand
Aware of how they had become less relevant, Bono sought to rebrand their act and therefore moved to Las Vegas. It was here that they sharpened their public persona with Cher as a stunning, wise-cracking singer and Bono the well-natured recipient “butt” of the jokes. Bono in reality actually controlled all aspects of the act, from music to jokes. After network TV scouts attended a show, they saw potential for a TV variety series.
Re Brand
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