Behind The Scenes
This is actually a smart business decision for companies. Traditionally companies have used radio, magazines, and television to promote their brand, but the world has changed.

Behind The Scenes
All of these “old” tricks won’t reach all of your target audiencce. Just by promoting on Instagram, or other social media channels, you can reach millions more just like that. This is something that Claire was able to do rather effecitively.
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