Vitamin Shoppe
Vitamin Shoppe is having the same problems as GNC. To get around these problems, they’re focusing on e-commerce and building a subscription business. In 2017, revenue was $1.2 billion, down 8.5 percent from the previous year. The problem is due to a decline in the popularity of shopping malls, as well as the emergence of competitors. With their category expansion, distribution services, and marketing efforts, we’re hoping they’ll be able to break free soon!
The Vitamin Shoppe Store
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