Bebe
After Neda Mashouf, the creative director and wife of founder Manny Mashouf, left the company, Bebe’s revenues began to decline. The logo was created in 1979. As shopping malls faded away, the company faced a number of difficulties. Bebe had a $4.6 million net loss the previous year. It also paid $65 million to close retail stores and concentrate on e-commerce.
Bebe
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